Handpicked Santa Fe

This project was for handpicked SANTA FE, which is the real estate brand of long-time friend Daniel Huberman. Daniel is a really good guy — personable, knowledgable, caring, hard-working. He makes a great realtor.

Daniel gave me carte blanche with the creative side of things. He already had a site built, but essentially just told me to make it “sexy.” I took his existing content and general navigation structure and gave it a new look and feel. I used a really flexible and innovative new theme I’ve been playing with, created a new color scheme, updated the typography, and helped enter a ton of new content. It’s a vast improvement with a better UX and much more polished UI.

Patrick is singularly gifted when it comes to translating vision into elegant design. And, his ability to manage creative workflow makes him even more rare as a key player in digital ventures. He is a passionate team player and unbelievably efficient as an individual contributor.

Allan Cohen, Strategy Consultant